SAMSUNG MOBILE USA CAMPAIGN
The Samsung brand lacked awareness and style. It was seen as a mid tier mass-market electronics manufacturer and not for its innovative features and technology.
Samsung needed to identify with a whole new generation of young minded consumers and talk about their features and benefits in a whole new way. As the global creative director on the brand, it provided me the resources to change the brand at its core and reshape the way it connects to their consumer.
Taking cues from pop-culture, helped us bring to life Samsung’s latest innovations in a lighthearted but compelling way.
What better spokesperson for devices that help you communicate, than Ozzy.
Various print campaigns with digital programs were developed to tell better stories about Samsung's products and features and get people more involved with the brand.
TELL THE WHOLE STORY CAMPAIGN
Sometimes you need pictures as well as video to tell the whole story. This campaign illustrates the dual benefits of having a compact digital camera that shoots both HD quality pictures as well as HD quality video. The print executions feature a provocative HD photo taken with the NV24HD. Once intrigued, the viewer is then prompted to go to a website to view the rest of the unusual story that has been impressively captured on HD video. The campaign is designed to imaginatively communicate to consumers, through both the use of print and the web, that with the impressive new NV24HD, you’ve never had more convenience, flexibility and options to capture and share the entire story
