Mastercard

Following the global strategy to add more value to the “priceless” experience, The agency was tasked to come up with an idea to support their Star Wars sponsorship. Leading the MasterCard team, we created an experience, that truly surprised cardholders. On September 6, MasterCard invited music lovers to enjoy a performance at the Moscow Tchaikovsky Conservatory, that hosted a live symphony event titled "Priceless Movie Music." A collection of the greatest Russian themes used in movies. But nobody expected what was to come next, when the band started to play, Darth Vader and several Imperial stormtroopers entered the conservatory and took up positions near the orchestra. The orchestra then broke from their scheduled program and gave a special performance playing "The Imperial March" from the Star Wars movie.