BUD LIGHT
Bud Light launched the NFL Team Can program in 2016.
Leading the creative group using a hyperlocal media marketing strategy, we were able to leverage team fan and can passion for every game day in the NFL, leading up to the final Super Bowl game.
This effort was seeded first by a film, “Great Moments in NFL Team Can History”, creating an “insider” mythical role for the team can. This was followed up by “Team Can” social posts for every game that inspired fans to post their own “Team Can moments” As the teams battled it out, so did the Bud Light team cans, supporting and cheering their team on to the end.
There were game day extensions like video fan challenges and special VIP promotions to meet NFL team heroes that drove relevance, conversation, consumer generated content and consideration for Bud Light throughout the season.
TEAM SOCIAL POSTS - A series of market specific social posts helping to introduce the “Team Cans” throughout the NFL
PLAYOFF/SUPER BOWL POSTS - Designed for specific markets and match ups.