Fun
CHEVROLET EUROPE
No one in Europe knew what the Chevrolet brand stood for.
Marketing efforts had centered around product features and benefits but said nothing about the experience, to finally connect the consumer on an emotional level.
Leading a dedicated group of creatives, responsible for the GM brand in Europe, we created a campaign for Chevrolet that brought the heart and soul to the brand
And it all started with a Spark.
Kiss
PONTIAC
The Pontiac Brand was losing its appeal and performance credentials because of its dated designs and build quality. Something had to be done to put the desire and swagger back into the brand in a highly competitive automotive market.
Leading the design look and feel, as group creative director on Pontiac, we created a launch campaign that reinvigorated the brand and was as unprecedented, as its results.
Pontiac was "Designed for action".
Even the TVCs were created in an unconventional way, being entirely produced on a mac computer.
PRINT
AUTO SHOW VIDEOS EXPERIENCES
Beyond creating, writing and art directing concepts, I directed a number of auto show experiences for companies throughout the USA, Europe and Asia to launch their brands.
"What if_
NISSAN WHAT If_
Nissan needed a red thread concept that connects the new "What if..." brand campaign,
flexible for a their global market and their auto show experience.
Hyundai "New thinking, New possibilities" launch
Hyundai Europe created a new brand position designed to change old thinking.They required an auto experience to do the same.